Our Cookie Policy

We at Africa Partners GmbH operate a strict Privacy Policy. We are committed to being transparent about how we use cookies on our sites and the technologies that underpin their collection and usage.

Why cookies are important

Cookies help make your online experience more efficient and relevant to your interests. For instance, they are used to remember your preferences on sites you visit often, to remember your user ID and the contents of your shopping baskets, and to help you navigate between pages more efficiently.

What is a cookie?

A Cookie is a small file, or files on your computer, phone, or other device with a browser to save snippets of text for reference by the website you are visiting.

All Cookies have expiration dates in them that determine how long they stay in your browser:

  • Session cookies: These are temporary cookies that expire (and are automatically erased) whenever you close your browser. For example, we may use session cookies to grant access to content and enable commenting (things you have to login to do).

  • Persistent cookies: This type of cookies usually has an expiration date and stay in your browser until they expire, or until you manually delete them. For example, we may use persistent cookies for functionality or to better understand usage patterns so that we can improve the site for our customers.

Other technologies linked to cookies

There are other technologies which can seem similar to Cookies, but are not the same, including pixels and site tags. These pixels or tags can be used to retrieve information such as your device type or operating system, IP address, time of visit, etc. They are sometimes used to create or access the cookies on your browser, but are not cookies themselves. Only cookies which you can control will appear in the cookies consent tool. Please see our Privacy Policy for more details on the information that may be collected.

What types of Cookies does Africa Partners GmbH use and why?

Cookies are grouped into the following categories:

  • Essential: These are cookies that are required for the regular operation of our websites. Some cookies allow us to ensure that people can access the subscription pages in the correct region and language for them, access the log-in pages, or carry out fraud detection and security checks.

  • Functional: These cookies remember your preferences, and are intended to make your experience on our websites better for you. A functional Cookie is for instance used to remember your log-in details securely. We may also use a functional cookie to remember your cookie preferences from our cookie consent tool.

  • Analytics: These cookies are used for performance measurement to understand things including how many people visit our websites, how they navigate our sites, and what content is popular. This allows us to improve your experience with us.

  • Advertising: These cookies enable us and our advertising partners to serve you with relevant advertisements that we think will interest you. These cookies record your visit to our website and the content you interact with, and may also be used to manage the number of times that you see an advertisement. They may be placed by us, or by advertising partners with our permission.

  • Marketing: These cookies enable us to track your online activity to help us deliver advertising and to limit how many times you see these adverts.

To ensure compliance with our policies, we restrict the use of third-party cookies to trusted partners.

We use Google Analytics to understand the traffic to our sites. You can see how Google Analytics (one of our analytics tools) uses cookie information when you use our partners' sites by visiting www.google.com/policies/privacy/partners, or any other URL Google may provide from time-to-time.

Lifetime of cookies we use

We limit the lifetime of our cookies to a maximum of 13 months as required by law and so you will be asked about your cookie preferences again no later than 13 months since the last time, we asked you. If you do allow cookies, then you consent to the use of Cookies as described in this policy.

How can I delete or opt-out of Cookies?

You can opt out of cookies at any time. Please contact us if you wish to do so. Please note that we are not responsible for the content of other external websites. Your cookie consent preferences are accessible at any time.

If you disable cookies, you can still browse our sites with cookies disabled, although some functions may not work. For example, if you choose not to allow cookies when you first visit our websites and subsequently opt out of cookies, then because of the fact we are unable to recognise you when you come back to the site, you’ll be asked again to set your cookie preferences.

If you disable cookies, they will no longer be specific to you, your personal interests or browsing behaviours. You can consent to some or all cookies at any time (even if you have previously said no to cookies).

Changes to our Cookie Policy

We review our internal guidelines at regular intervals. This includes our Cookies Policy. Changes may be necessary due to changes in the legal provisions, but due to changes in best practice or in our offer.

Last update: 24 May 2021